Digital Rights
NIL access to students for sponsorships
Sports Media, Inc. has access to student-athlete name, image, and likeness (NIL) rights for college and high school students. Sports Media, Inc. wants to create a stronger connection between student-athletes and sponsors, providing more compelling narratives and resulting in continued partnerships. This partnership provides many students with esport sponsorship opportunities in hopes that this aids students in continuing their education.
Intellectual property rights
Intellectual property rights include authorized content, trademarks, service marks, copyrights, design patents, industrial designs, domain names, and trade names.
Intellectual property rights pertain to the protection of an invention; hence, SMI ensures the security of their rights of Esport Pods.
IP rights protect Esport Pods from being copyrighted or prevent IP from being used without permission. In addition, these rights ensure financial compensation for rights holders when other companies use their IP.
Sports Media, Inc. would use trademarks during esports events. Trademarks would also be a helpful marketing tool that can be used to promote business by creating brand awareness and loyalty.